Marketing, BS
| Code | Title | Credits |
|---|---|---|
| Business Core | ||
| ACCT 211 | Principles of Accounting I | 3 |
| ACCT 212 | Principles of Accounting II | 3 |
| BLAW 305 | Business Law I: Legal Environment and Contract Law | 3 |
| ECON 201 | Principles of Microeconomics | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
| FIN 230 | Business Statistics I | 3 |
| FIN 350 | Managerial Finance | 3 |
| MGMT 101 | Introduction to Business | 3 |
| MGMT 221 | Computer Concepts and Applications | 3 |
| MGMT 300 | Management Principles | 3 |
| MKTG 301 | Principles of Marketing | 3 |
| Select one of the following: | 3 | |
| International Business & Economics | ||
| International Management | ||
| International Marketing | ||
| Marketing Core | ||
| MKTG 331 | Principles of Selling | 3 |
| MKTG 391 | Consumer Behavior | 3 |
| MKTG 411 | Integrated Marketing Communications (IMC) | 3 |
| MKTG 441 | Marketing Research | 3 |
| MKTG 491 | Strategic Marketing Management | 3 |
| MKTG 495 | Senior Examination | 0 |
| Marketing Emphasis Areas | ||
| Select one of the following: | 9 | |
Digital Marketing Emphasis | ||
| Introduction to Digital Marketing | ||
| Social Media Marketing | ||
| Digital Marketing Analytics | ||
General Marketing Emphasis | ||
Select 9 credits of the following: | ||
| Marketing Distribution Management | ||
| Retail Management | ||
| Advertising Management | ||
| Business-to-Business Marketing | ||
| Sales Management | ||
| Creativity and Innovation | ||
| Social Media Marketing | ||
| Digital Marketing Analytics | ||
| Mobile Marketing | ||
| Entrepreneurial Marketing | ||
| Business Negotiation | ||
Sales Emphasis | ||
| Business-to-Business Marketing | ||
| Sales Management | ||
| Business Negotiation | ||
| Total Credits | 60 | |