Marketing, BS

Business Core
ACCT 211Principles of Accounting I3
ACCT 212Principles of Accounting II3
BLAW 305Business Law I: Legal Environment and Contract Law3
ECON 201Principles of Microeconomics3
ECON 202Principles of Macroeconomics3
FIN 230Business Statistics I3
FIN 350Managerial Finance3
MGMT 101Introduction to Business3
MGMT 221Computer Concepts and Applications3
MGMT 300Management Principles3
MKTG 301Principles of Marketing3
Select one of the following:3
International Business & Economics
International Management
International Marketing
Marketing Core
MKTG 331Principles of Selling3
MKTG 391Consumer Behavior3
MKTG 411Integrated Marketing Communications (IMC)3
MKTG 441Marketing Research3
MKTG 491Strategic Marketing Management3
MKTG 495Senior Examination0
Marketing Emphasis Areas
Select one of the following:9
Digital Marketing Emphasis
Social Media Marketing
Digital Marketing Analytics
General Marketing Emphasis
Select 9 credits of the following:
Retail Management
Sales Management
Creativity and Innovation
Social Media Marketing
Mobile Marketing
Entrepreneurial Marketing
Business Negotiation
Sales Emphasis
Business-to-Business Marketing
Sales Management
Entrepreneurial Marketing
Total Credits60
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