MBA, Marketing Concentration

Master of Business Administration: MBA

Course List

Code	Title	Credits
Pre-requisite Courses 1
FIN 493	Statistical Concepts & Terminology	1
Required Courses
MBA 606	Accounting for Managers	3
MBA 607	Strategic Marketing Management	3
MBA 609	Management of Production and Operations	3
MBA 660	Legal and Ethical Environment of Management	3
MBA 670	Financial Analysis	3
MBA 681	International Business & Leadership	3
MBA 684	Managerial Economics	3
MBA 685	Strategic Management and Policy	3
II. Concentrations
Select one of the following Concentrations:		12
General MBA Concentration
Hospitality Concentration
Organizational Leadership Concentration
Marketing Concentration
Healthcare Administration Concentration
Human Resource Management Concentration
Entrepreneurship Concentration
Cybersecurity Concentration
International Business Management
Total Credits		37

¹

The pre-requisite courses offer students whose undergraduate degrees are in non-business areas a foundation in business terminology. FIN 493 Statistical Concepts & Terminology (1 cr.) is a basic statistics course for those who have not completed a college-level statistics course.

MBA, Marketing Concentration

Notes: The field of marketing impacts all aspects of business in the global economy today. Success or failure of a product or service in today’s highly competitive marketplace depends on a well-executed marketing program. SMSU MBA with concentration in Marketing would provide the needed tools to succeed in the highly competitive global marketplace.

Course List

Code	Title	Credits
Marketing Core
MBA 511	Integrated Marketing Communications	3
MBA 521	Business to Business Marketing	3
MBA 591	Consumer Behavior	3
Select one of the following:		3
MBA 531	Sales Management
MBA 541	Consumer Insights
MBA 553	Digital Marketing Analytics
MBA 554	Content Marketing
MBA 555	Mobile Marketing
MBA 561	Entrepreneurship
MBA 620	Negotiation & Mediation: Agreements in Law & Business
Total Credits		12