MBA, Marketing Concentration
MBA Core Courses
Code | Title | Credits |
---|---|---|
MBA 606 | Accounting for Managers | 3 |
MBA 607 | Strategic Marketing Management | 3 |
MBA 609 | Management of Production and Operations | 3 |
MBA 660 | Legal and Ethical Environment of Management | 3 |
MBA 670 | Corporate Finance for Managers | 3 |
MBA 681 | International Business & Leadership | 3 |
MBA 684 | Managerial Economics | 3 |
MBA 685 | Strategic Management and Policy | 3 |
Total Credits | 24 |
MBA, Marketing Concentration
Code | Title | Credits |
---|---|---|
Marketing Core | ||
MKTG 591 | Consumer Behavior | 3 |
MKTG 511 | Integrated Marketing Communications | 3 |
MKTG 521 | Business to Business Marketing | 3 |
Select one of the following: | 3 | |
Sales Management | ||
Consumer Insights | ||
Digital Marketing Analytics | ||
Content Marketing | ||
Mobile Marketing | ||
Entrepreneurial Marketing | ||
Negotiation & Mediation: Agreements in Law & Business | ||
Total Credits | 12 |