Marketing, BAS

In order to properly serve graduates from community colleges and technical schools, the marketing discipline offers a Bachelor of Applied Science (B.A.S.) degree. The B.A.S. degree program in Marketing will provide opportunities for individuals who have completed Associate of Applied Science (A.A.S.) or Associate of Science (A.S.) degree programs to achieve a bachelor’s degree with somewhat reduced course requirements when compared to a student who has not achieved any of the two-year degrees or diplomas.

Degree Requirements

  • Completion of the SMSU's Liberal Education Program
    1. Minnesota Transfer Curriculum (MnTC) from any MnSCU campus, and
    2. SMSU Liberal Education Graduation Requirements.
  • A minimum of 30 semester credit hours through Southwest Minnesota State University.
  • A minimum of 40 semester credit hours at the 300 or 400 level.
  • The requirements for an approved B.A.S. major.
  • A cumulative GPA of at least 2.0 for courses taken while enrolled at SMSU.

Major Requirements

Basic Courses
ACCT 211Principles of Accounting I3
ACCT 212Principles of Accounting II3
ECON 201Principles of Microeconomics3
ECON 202Principles of Macroeconomics3
FIN 230Business Statistics I3
MGMT 221Computer Concepts and Applications3
Upper Division Marketing Courses
MKTG 301Principles of Marketing3
MKTG 331Principles of Selling3
MKTG 381Advertising Management3
MKTG 421Business-to-Business Marketing3
MKTG 441Marketing Research3
MKTG 491Strategic Marketing Management3
MKTG 495Senior Examination0
Business Courses
BLAW 305Business Law I: Legal Environment and Contract Law3
FIN 350Managerial Finance3
MGMT 300Management Principles3
Select 15 credits of the following:15
International Business & Economics
Prod & Oper Management
Organizational Behavior and Theory
Leadership and Team Management
Retail Management
Consumer Behavior
Integrated Marketing Communications (IMC)
Sales Management
Creativity and Innovation
Social Media Marketing
Entrepreneurial Marketing
International Marketing 1
Business Negotiation
Total Credits60

MKTG 471 International Marketing (3 cr.) can only count as an elective if ECON 470 International Business & Economics (3 cr.) or MGMT 440 International Management (3 cr.) are taken in the Required Business core classes area.

The following limitations also apply:

  1. No more than 6 SCH of courses numbered 059-099 and no SCH courses numbered 001-049 shall count toward graduation.
  2. No more than 10 SCH of credit/no credit courses outside the student’s major shall count toward graduation.
  3. If any course in Category A has already been taken as part of the A.A.S. or A.S. requirements, a course from the elective category must be substituted.
  4. The total of all categories must be at least 42 semester credit hours.
  5. The student will decide, with the approval of his or her advisor, on all actual elective courses to be taken.
  6. Final approval of a student’s degree program shall rest with the Marketing advisor and the department.
Note: While every effort is made to ensure accuracy, SMSU reserves the right to correct any clerical errors herein. Also, you can submit feedback.