MBA, Marketing Concentration

Master of Business Administration: MBA

Pre-requisite Courses 1
FIN 493Statistical Concepts & Terminology1
Required Courses
MBA 606Accounting for Managers3
MBA 607Strategic Marketing Management3
MBA 609Management of Production and Operations3
MBA 660Legal and Ethical Environment of Management3
MBA 670Financial Analysis3
MBA 681International Business & Leadership3
MBA 684Managerial Economics3
MBA 685Strategic Management and Policy3
II. Concentrations
Select one of the following Concentrations:12
General MBA Concentration
Hospitality Concentration
Organizational Leadership Concentration
Marketing Concentration
Healthcare Administration Concentration
Human Resource Management Concentration
Entrepreneurship Concentration
Cybersecurity Concentration
International Business Management
Total Credits37

The pre-requisite courses offer students whose undergraduate degrees are in non-business areas a foundation in business terminology. FIN 493 Statistical Concepts & Terminology (1 cr.) is a basic statistics course for those who have not completed a college-level statistics course.

MBA, Marketing Concentration

Notes: The field of marketing impacts all aspects of business in the global economy today. Success or failure of a product or service in today’s highly competitive marketplace depends on a well-executed marketing program. SMSU MBA with concentration in Marketing would provide the needed tools to succeed in the highly competitive global marketplace.

Marketing Core
MBA 511Integrated Marketing Communications3
MBA 521Business to Business Marketing3
MBA 591Consumer Behavior3
Select one of the following:3
Sales Management
Consumer Insights
Digital Marketing Analytics
Content Marketing
Mobile Marketing
Negotiation & Mediation: Agreements in Law & Business
Total Credits12
Note: While every effort is made to ensure accuracy, SMSU reserves the right to correct any clerical errors herein. Also, you can submit feedback.